The best thing you can do is to increase the conversion rate of the website to understand your visitors, users and customers and give them what they need. Conversion optimization (CRO) serves exactly this purpose.
What is Conversion Optimization?
Conversion rate optimization (CRO) is an application to increase the percentage of users who perform a requested action on a website. Desired actions include purchasing a product, clicking add to cart, sign up, fill out a form, or click on a link.
The standard definitions of CRO, place their focus on conversion percentages, averages, and comparisons. This emphasis on a numerical approach has a disadvantage. The more you look at e-tables filled with conversion data points and actions, the less you think about people who are subject to data.
There is also an alternative, more holistic and user-centric way to identify CRO. You can do this by you can think of it as a process of focusing on understanding what drives, stops and convinces. So you can give them the best possible user experience.
As we work to improve conversions, not every problem is measurable, and not supported by exact numbers and a clear answer. Sometimes, an obvious error may be preventing 80% of your users from doing something, and this it can be difficult to fix a mistake. Rest of the time, your website works perfectly, and still you are not be able to achieve conversion. When that happens, you have to go deeper to understand cause of the problem. In other words, you will need to focus on your users first. That is what we think CRO is really about.
Whether you have an e-commerce site or want to improve online marketing or SEO, conversion optimization will be a constant topic to help your organization grow.
How to Calculate Conversion Rate
The conversion rate is calculated by dividing the number of conversions by the total number of visitors and multiplying the result by 100. For example, if your webpage had 36 sales and 720 visitors last month, your conversion rate is; (36 ÷ 720) × 100 = 5%.
What is Average Conversion Rate?
The average conversion rate is between 1% and 4%. Conversion rates, conversion target, i.e. advertising clicks, payment completions, newsletter records, etc. You can also website, page and audience are different. Most people do not share the conversion data publicly anyway.
There is no real, final industry number that you can trust or compare yourself with 100% confidence. Trying to think about an average percentage number and squeeze as many conversions as possible to stay in line with it, is not the best way to think about conversion rate optimisation. It is better to focus on developing a deep understanding of what really matters to your users. So, you can give customers what they want, and then, naturally, conversions increase.
Tools for Conversion Optimisation
In principle, we believe that the best optimisation tools are free. Your brain, ears, eyes and mouth are the key tools you need to understand your customers, empathize with their experiences, produce results based on data, and ultimately make changes that increase your conversion rates. To do this:
- Listen to what your users are saying about your website.
- Monitor how people use your website.
- Immerse yourself in the market.
- Talk to the person who designed and built your site and product/service.
- Talk to the staff that sells and supports your product/service.
- Make connections between different sources of feedback.
All other traditional optimization tools are additional tools to help you do this, and in three ways they help:
- Quantitative tools to find out what is happening
- Qualitative tools to reveal why things happen.
- Tools for testing changes and measuring improvements.