Instagram, which has more than 1 billion monthly users, is the counter platform when we look at active users, it is second in line after Facebook.As more users join the network, there is a great opportunity for all kinds of brands to enter this area and find ways to achieve success.. This platform, which has a high number of users, makes it possible to provide a good conversion with Instagram advertisements.
Instagram's high number of users gives you access to more people. For example, are you advertising in Western Europe? Usage of this region grew by 17% in 2020. With an ever-increasing number of users, Instagram can create new opportunities for your business. Simply put, posting Instagram ads is an effective way to get your products to a wide audience. In fact, nearly 500 million people log into Instagram every day, so you have a large consumer base to target.
Plus, Instagram is growing, which means you can get a better response rate on Instagram than other social media platforms. Businesses using Instagram can interact 4 times more than Facebook. Furthermore, 80 per cent of users report that they have decided to purchase based on something they discovered when using the app. With Instagram ads, it shows you have the opportunity to increase sales by putting your business in the front and at the center of people.
A Follower Audience for Your Brand
Millions of people control what brands share as people go on social networks to connect with their families, friends, or see what their favorite celebrities do. Users do not it on every platform. In fact, 200 million Instagram users visit at least one business profile every day. 81% of Instagram users also use the platform to investigate products and services. Also, because Instagram has recently made shopping more prominent on the platform, 130 million users click on shopping posts every month.
This is a great opportunity to show what you're offering in a fascinating and visual way. If done correctly, Instagram ads can enable brands to create a significant audience of followers. You can develop a specific strategy for the platform, but you must also ensure that they are aligned to your holistic marketing and advertising strategy. Develop and use visually appealing content, and discover how Instagram is useful for your brand and the products or services you offer.
Benefit from Higher Participation Rates
Engagement rates on Instagram are generally higher than other social platforms. In this case, your product images and videos should be visually engaging and appropriate to the brand. This makes it easier to buy more
Instagram Photo Advertisements
You can tell a story or promote your products online through visually engaging pictures. Market your small business or brand to a wide audience or target local customers only from your geographic region or where you live.
Instagram Video Ads
Create up to 60 seconds of video ads and present them to your target audience. These days, time is very limited and shorter videos are very effective. These video ads will receive maximum attention and expected response from potential and existing customers. While Instagram is your best choice for photo ads, videos can be effective if they are short and have the potential to be viral.
Instagram Story Ads
Story ads are a great way to increase your brand awareness with over 250 million users per day. It also allows you to advertise in a practical and simple way. Instagram story ads appear as a full screen among people's stories. Plus, advertisements let you use all the features of Instagram stories, such as video effects, face filters, and stickers, to get your audience's attention.